Twitter boosts native ads with Namo Media buy
Twitter has bought another ad technology firm- Namo Media, as the newly listed social network looks to boost its appeal to advertisers.
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UK Travel Consumers Go Mobile
Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore.
Video streaming to make up half of mobile data by 2019
Internet video services will grow to account for more than 50% of mobile data traffic in 2019 (up from around 40% today) and 4G (LTE), according to new research.
Global ad trends: Digital ‘to account for third of all revenue by 2018’
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
Facebook to allow kids via parent verification system?
Facebook has patented a system that lets children under 13 create accounts with parental supervision.
Australian digital marketers ‘most confident in the world’
Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the results of a new survey.
Top tips: Email, forget acquisition it’s now purely a relationship tool
Managing email relationships with potential and existing customers is a tricky balancing act. Steve Abbott, Director at The British Consumer Index, used data to show why brands that continue to use ‘cold’ email could not only waste their marketing effort and money but risk damaging the brand in the process. By contrast ‘warm’ email is … [Read more…]
Samsung’s global challenge for Tizen: Better local content and payment services
Following Samsung’s launch of its first Tizen smartphone, which many have speculated will be targeted squarely at emerging markets, new research from mobile marketing firm Upstream has found that consumers in developing markets are calling for the handset to more readily provide relevant, localised content and services as well as more appropriate payment mechanics and … [Read more…]
The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’
Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web.
Mary Meeker’s digital trends: Just 1% of global data being analysed
While 34% of the data we’re creating is useful, only 1% of it is now being analyzed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker.