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Tablets have shifted from a device that is ‘nice to have’ to ‘need to have’ with anew study indicating that tablets have become mainstream consumer devices with more than half of 16-44s now having access to them.
Microsoft launched its updated Nokia launched the X2 yesterday – replacing the barely 6 month of Nokia X as their Android powered handset for the emerging markets. The move is bold and Nokia has been focussing on India throughout the launch event. Vasileios Tziokas, Marketing Manager at Upstream has commented on the release, drawing on … [Read more…]
Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub to push images to Twitter, Facebook, and Pinterest, getting a 70% increase in … [Read more…]
Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result.
Today’s CMO is being forced to adapt to their evolving roles and embrace a range of new responsibilities, from overseeing customer service, to top-line growth. Paul Smith VP and GM for Salesforce ExactTarget Marketing Cloud in EMEA offers 4 tips on how to adapt to this new marketing world.
American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store.
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns.
YouTube will be the dominant media platform in five years according to Dreamworks CEO as the company prepares a family orientated channel on Google’s video sharing site.
Coca-Cola unveiled a 3,015-square-metre flag made up of more than 200,000 user-provided photos collected through social media. See why it’s our video viral of the week below…
Inflight connectivity services OnAir has teamed up with digital marketing, technology and commerce consultancy, Amaze, to deliver an inflight ‘World Cup zone’ accessible via onboard Wi-Fi on selected aircraft.