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With the World Cup, Wimbledon and the Commonwealth Games capturing public attention this summer, Paddy Power is ramping up its marketing with a new scheme that lets fans that spread the word on social media to get better odds on bets they place.
Adult content filters implemented by the UK’s major internet service providers are blocking one in five websites (19%), with critics claiming the technology is not fit for purpose.
Facebook is being investigated by the Information Commissioner’s Office in the UK after a study showed a psychological experiment influenced what users saw in their news feeds, raising fresh privacy concerns.
The mobile ad market in the UK is set to overtake print this year in terms of adspend, and is likely to overtake TV by 2016, according to new research.
Japan internt giant Rakuten is continuing to expand beyond its ecommerce and ad tech roots, buying an 18% stake in AirAsia Japan, a new low cost carrier set to be launched by AirAsia.
This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, … [Read more…]
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study.
Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.
Footwear company Aldo launched a contest to identify and reward “the next stars of Tumblr” to target the blogging network’s highly engaged community of fashion and design enthusiasts.
Facebook has come under fire for conducting a secret experiment on some of its users, manipulating their news feed to see how they would react emotionally.