Most UK web users ‘opt in to see porn’
The vast majority of new broadband customers in the UK are opting out of porn filters when prompted to install them by service providers, according to new research from Ofcom.
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Facebook lets users save posts to view later
Facebook is launching a new ‘Save’ feature that lets users bookmark content for later viewing, as the social network looks to boost engagement (and ad spend) on its site.
Case study: Digital football show smashes engagement benchmark with programmatic native ads
Ball Street, the company behind the 451 digital football show, today reveals that it has beaten its engagement benchmark by 71% after deploying a programmatic native approach.
Firms ‘still failing at content marketing’- Forrester
Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey.
Online pharmaceutical marketing drives conversions- study
Direct visits to branded pharmaceutical websites continue to bring greatest lifts in consumer awareness, favourability and conversions, according to new research.
Top tips: Understanding customer motivation
Organisations have never had so much customer information; yet in many cases they have never had less idea about how to achieve effective customer engagement – digital commerce marketing may be data rich but it is often insight, and invariably, action poor. The missing piece to date has been understanding customer personality and motivation. It … [Read more…]
The rise of programmatic ads: Forget Mad Men- we now need ‘math men’
With a staggering 90% of the world’s data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry growth. As one of the biggest players in the ‘big data’ … [Read more…]
Consumers only have 5 ‘best friend brands’
Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from.
Yahoo profits drop but keeps share of Alibaba ahead of IPO
Yahoo has posted disappointing quarterly earnings, with quarterly profit $272.6 m, down from $335m a year earlier, as the web giant keeps a slice of Chinese ecommerce giant Alibaba ahead of its IPO.
YouTube to fund new content via Hollywood deals?
YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report.