Top digital marketing tips: The do’s and don’ts of launching a website overseas
Albert Pusch, head of marketing at FACT-Finder, offers advice on the do’s and don’ts when it comes to launching a website in overseas markets.
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Top tips: Maintaining a cohesive brand story in the digital world
Jordan Kretchmer, founder and CEO, Livefyre – a social engagement platform used by media companies and brands to integrate real-time social content and conversations into their websites, mobile apps, and advertisements.
Police launches advert replacement on illegal websites
The Police Intellectual Property Crime Unit (PIPCU) at the City of London Police has begun replacing advertising on copyright infringing websites with official force banners, warning the user that the site is currently under criminal investigation.
IKEA revamps catalogue app for multi-channel shoppers
IKEA has revamped its catalogue app letting users save their favourite items from multiple catalogues as a shopping list to be used on its website or in-store, as part of the furtnuiture stores new omnichannel strategy.
Pinterest buys Icebergs
Pinterest has purchased online collaboration service Icebergs. Barcelona-based Icebergs launched in 2013 and allowed users to visually organize and share projects using images, video and other digital content.
Twitter revamps dashboard to help advertisers measure organic Tweets
Twitter has launched a new analytics dashboard that gives advertisers measurable insights into how their organic (not-paid-for) tweets are performing.
House of Lords brands “right to be forgotten” both “unworkable” and “wrong in principle”
The House of Lords home affairs, health and education EU sub-committee has condemned the ruling in May from the European Court of Justice (ECJ) ruling concerning search engines and the “right to be forgotten”. The committee said that it was wrong to make search engines such as Google responsible for deciding what internet content should … [Read more…]
Amazon goes on the offensive: card readers, 3D printing store, video shorts and DRM-free comics
With headlines last week focussing on Amazon’s unexpectedly high quarterly loses, it’s easy to miss just how how far and wide the company is continuing to expand and experiment across the digital landscape. Here are four new products or shifts worth keeping an eye on…
Amazon posts biggest loss since 2012 as firm keeps spending
Amazon has posted a quarterly loss of $126m (£74m) on the back of significantly heavy investment in smartphones, warehouses, delivery systems and digital content. This compares with a $7m loss for the same quarter in 2013.
One third of consumers still believe Nike was an official World Cup sponsor
New research from GlobalWebIndex has found that Coca-Cola, McDonald’s, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers).