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Chromecast rival: £79 Amazon Fire TV comes to UK

September 5, 2014

Amazon’s Fire TV box is launching in the UK in October, offering on-demand TV, apps and smartphone content, putting the online retail giant in direct competition with the likes of Google’s Chromecast and Apple TV.

Uncategorized Amazon, Apple, apps, content, Europe

IPC Media rebrands to ‘Time Inc. UK’

September 5, 2014

Time Inc. today is rebranding its wholly-owned UK publishing arm IPC Media to Time Inc. UK.

Uncategorized content, global, media, UK

Samsung teams with Oculus Rift to turn smartphones into virtual reality headsets

September 4, 2014

Samsung has worked with Facebook-owned Oculus Rift to launch a virtual reality headset called Gear VR.

Uncategorized Android, content, Facebook, marketing, Samsung

Car insurers failing to cater for growing mobile audience- Google research

September 4, 2014

Just 53% of car insurance websites in the UK are providing a ‘positive experience’ for mobile consumers, despite more than half of its prospective customers using mobile at some point during their purchase journey, according to new research.

Search, Uncategorized content, Google, smartphones, UK

Google+ Authorship RIP: Bylines vanish from search results

September 1, 2014

Google+ has finally ditched its Authorship experiment this week, meaning that search results will no longer display an author’s name with retrieved articles.

Search, Uncategorized content, Facebook, global, Google

UK bigger mobile addicts than US: Most Brits check smartphones before getting up

September 1, 2014

A staggering 70% of UK smartphone users check their device upon waking in the morning, compared with 65% in the US, according to new research.

Uncategorized advertising, content, media, smartphones, technology

Amazon ditches Google AdWords for own ‘sponsored links’

August 28, 2014

Amazon is working on its own online ad platform, as the online retailer looks to utilise its massive amounts of user data to serve ads relevant to their buying habits, in a bid to challenge Google’s dominance in the display sector.

Uncategorized advertising, agencies, Amazon, content, Google

Pinterest revamps analytics tools for brands

August 27, 2014

Pinterest has updated its analytics tools for registered users, letting brands and individuals monitor how much traffic their site gets from the Pin It button.

Uncategorized analytics, brands, content, marketing, UK

PacSun partners YouTube content creators for back-to-school campaign

August 27, 2014

To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below.

Uncategorized, Video content, global, marketing, retail

New Zealand social trends: What brands are succeeding on Facebook?

August 26, 2014

Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen.

Uncategorized brands, content, Facebook, global, marketing
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