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Apple, Samsung or Nokia? What your mobile brand says about you

September 11, 2014

iPhone fans are more likely to be into Brad Pitt, BMWs and skiing holidays, while Samsung users prefer Robert Downey Jr.,Nissan and luxury breaks, according to a new customer survey.

Uncategorized advertising, Apple, content, marketing, music

Right to reply: Can Apple’s new iPhone crack emerging markets?

September 11, 2014

Following the launch of the new iPhone yesterday evening, Marco Veremis , CEO and founder of Upstream, considers the strength of the iPhone’s newest features within the emerging markets, a difficult sector which will be a vital one for Apple to crack over the coming years.

Uncategorized Apple, China, content, local, technology

Viacom’s £450m Channel 5 deal gets green light

September 11, 2014

Viacom has completed its £450m acquisition of Channel 5 from Northern & Shell Media Group, announcing the first programmes to be commissioned under the new deal.

Uncategorized advertising, brands, content, Entertainment, media

How does Google judge content quality? Study shows brands have advantage

September 10, 2014

Content with strong topic knowledge, more visual elements, bigger word counts and more relevant words (not just matches for the search term) are more likely to rank highly on Google…but being a brand also helps, according to new research.

Uncategorized advertising, brands, content, Facebook, global

Rise of emotion analytics? Adknowledge to measure people’s feelings for video campaigns

September 10, 2014

Digital ad firm Adknowledge has partnered with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.

Uncategorized advertising, analytics, apps, brands, content

Sites protest net neutrality threat with internet ‘Go Slow Day’

September 9, 2014

A number of leading websites, including Mozilla, Reddit, KickStarter, FourSquare, Vimeo, and Meetup will become slow to use this Wednesday (10th September) in protest over the US governments net neutrality proposal that could see the formation of a two-tiered internet- giving priority to higher paying customers.

Uncategorized content, email

Microsoft ditches own content for MSN relaunch

September 9, 2014

Microsoft has relaunched its flagship portal MSN, and will now rely entirely on third parties for content, with a new look designed to appeal to a growing mobile audience.

Uncategorized advertising, brands, content, Facebook, local

Will a bigger screen boost iPhone’s flagging market share?

September 9, 2014

Ahead of the new iPhone 6 launch today, new research suggests that a larger screen size could boost Apple’s market share.

Uncategorized Amazon, Apple, brands, content, digital marketing

eCommerce export market ‘worth £45bn for UK business’

September 8, 2014

UK businesses in the travel, retail, leisure and content sectors, could benefit from a global eCommerce export market worth £45bn by 2020, which is three times its current estimated value of £13bn, according to new research.

Uncategorized advertising, content, digital marketing, ecommerce, France

4chan ramps up copyright rules after hacking scandal

September 5, 2014

Following the nude celebrity hacking scandal last week, controversial online forum 4Chan has been forced to improve its posting rules to comply with US copyright laws.

Uncategorized content, images, UK
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