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With nearly 600 retail stores and a strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalised product recommendations for over two million registered customers. This case study looks at how the Japanese firm strengthened customer loyalty and boosted revenues.
There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report.
Lawrence Horne, UK Director, Say Media looks at how incredible creativity in digital media is being unlocked by technology and how the intersection of technology and publishing is what’s driving the media companies of the future.
Most UK consumers are finding mobile ads on their smartphones, tablets and other devices to be much more informative and helpful now than they did at this time last year.
A better video experience leads to more action, higher loyalty and more social sharing, with seven in ten (76%) consumers cite video as their preferred content source when consuming brand information, according to new research.
As dmexco took over Cologne for two days last week, Pierre Naggar, Managing Director, EMEA, at Turn discusses some of the prevalent trends there and how they are impacting the marketing industry.
Publicis Groupe and Adobe have struck a strategic partnership to deliver a marketing management platform that automates and connects all components of a client’s marketing efforts.
As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall.
Getting a customer to recommend your brand online is like gold dust to any marketer- but how can this be achieved? Matthew Robinson, Marketing Communications Manager at Acxiom, looks at the D-WoM strategy (Digital Word of Mouth), exploring what this concept is, why it is so important and also highlight ways that marketers can start … [Read more…]
Nearly 5% of all global internet users now use adblocking software, following a 69% surge in installations over the past 12 months, according to a new report.