Yahoo close to investing $10bn in Snapchat?
Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook.
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Facebook sorry for psychological social experiments
After the strong backlash Facebook received for its “emotional contagion” study published in June this year, the social networking giant announced changes to its research framework last week.
Right to reply: Can Windows 10 solve Microsoft’s OS woes?
Microsoft gave us all a sneak peek into its next operating system, called Windows 10 (skipping version 9 altogether). Warwick Business School Professor of Practice Mark Skilton comments on what the software giant needs to do to avoid a similar fate of its current Windows 8.1 OS.
Twitter gets official TV ratings: Brands link social and TV success
Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement, capable of telling brands the unique Twitter-based audience for shows.
Reddit gets $50m funding boost- will give 10% back to users
Social news site Reddit has won $50m (£31m) in funding from venture capitalists and investors including actor Jared Leto and hip-hop star Snoop Dogg, and is preparing to give 10% of the new shares back to the website’s users.
AOL expands content deal with MSN
AOL is to provide the content for Microsoft’s redesigned MSN Experience with premium video and news.
Sky invests $5m in native ad tech firm
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.
Adidas adopts ‘mobile first’ native video format from Unruly
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web.
Right to reply: Will consumers ‘like’ Facebook following them around the web?
Moving beyond the social network, Facebook ads will now follow you around the web. Leah Pope, the VP of Marketing at Synthesio looks at Facebook’s roll out of its new ad platform Atlas, and the impact it will have on brands and marketers.
Technology and marketing: It’s all about customer satisfaction
Two-thirds of digital marketing leaders see improving customer satisfaction as top reason for investment in technology, according to new research.