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Episerver has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations.
The majority of UK consumers (60%) won’t pay more than £20 per month for TV streaming services, with £10 the maximum monthly amount for a quarter (26%). That’s according to new research by The Trade Desk, which reveals just how judicious consumers are with their streaming spend, despite the growing number of subscription-based TV streaming services in the UK.
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.
Automation can save time when it comes to personalisation, but as brands such as Adidas and Pinterest have found, it can backfire in embarrassing ways. Mike Austin, CEO & co-founder, Fresh Relevance explores the significance of human oversight when running personalisation at scale and the importance of thinking outside of the box as to what could go wrong with personalisation initiatives at their outset.
Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.
Digital publishing revenues declined to £113.1m in Q2 2019, a 3.7% fall in comparison to Q2 2018, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte.
Shutterstock is announcing an unlimited music subscription priced at £129 a month, aimed at YouTubers, social media managers and podcast producers who can now license tracks as needed without worrying about the total price tag.
UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research
Instagram is hiding the number of likes on some posts across the world as part of a global trial to assess out how it can “remove pressure” on users.
Shopper marketing specialist firm SMP is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon.