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From Facebook’s first web-wide ad network to the collapse of the Omnicon-Publicis merger, 2014 was a huge year for digital advertising. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue overtook broadcast TV in the US. As part of our review of the year, we look back … [Read more…]
Colour blind people could soon be able to see things in television programmes that they could never see before, thanks to research from the University of East Anglia.
As part of its global, content-led digital campaign, The Economist has recently introduced a new ad unit called the ‘10 second MPU’.
The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30.
For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas.
If you’re creating digital content or services that are sold to consumers, Europe’s 2015 tax laws will be a crushing blow for small businesses as they become forced to adopt the tax position of the countries where their target consumers are buying from. Here’s why…
At the start of next year, Facebook will phase out any ‘linkbait’ style status updates from brand pages- essentially cutting out free advertising on the social network. Steve Rivers, CEO of Intelligent Reach discusses the Facebook’s algorithm change, and what it means for retailers.
In a dramatic new twist, Google’s regulatory problems have stepped up a with the European Parliament set to vote on a breakup of the search giant.
The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications
On mobiles, internet users purchase two times faster than from a desktop, and are far more likely to buy a product on the spur of the moment, according to new research.