MTV targets millennials with Europe app launches
Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators.
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Affiliate network rewards ‘early assists’ in sales process
Ad network Affiliate Window as started rewarding commission based on publishers that assist in sales with ‘top-up’ commission.
Right to reply: Will retailers ‘like’ Facebook product adverts?
Steve Rivers, CEO of Intelligent Reach, discusses the launch of Facebook’s new Product Adverts, and what it means for retailers.
App spend up 24% in a year- now worth £4bn to British brands
The average Brit is now spending at least £89 a year through apps made available by consumer brands – a year-on-year increase of 24%, according to new research.
Do native ads work? Guardian and Unilever to ‘prove value of sponsored content’
Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up.
YouTube to launch kids’ app
YouTube has launched a new app for children this week in a bid to make using the service safer.
YouTube ad-free subscription service ‘coming in months’
In a high-profile test of the paid content versus ad-funded business models, Google is preparing a YouTube subscription service that lets people pay to watch videos without adverts.
LinkedIn debuts B2B display ad network- Lenovo, Groupon and Samsung sign up
LinkedIn has launched a global display advertising network, with Lenovo and Samsung among the first brands to sign up.
Facebook plans to let brands target influencers
Facebook is launching a new tool to let brands better target what it deems as influencers, after securing patented technology to target high-profile users on the social network.
Valentine’s Day Study: Which online flower firms are most visible on Google and social media?
As Americans get ready to spend $2.1 billion on flowers on Valentine’s day this year, ftd.com is ranked the most visible of ten top US online flower delivery companies both in organic searches on Google.com and in Google’s paid search listings.