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The annual Teradata Conference took place this week, looking at the state of marketing in the age of connected devices and an increasingly digital-savvy audience. Speakers from Puma, Facebook and even footballing legend Geoff Hurst toojk to the stage to discuss where technology is taking marketing…
Apple has launched its first subscription-streaming service, dubbed Apple Music, taking on Spotify.
An all-female group of IT experts, engineers and scientists will take over the Google Campus at the heart of London’s Tech City on Saturday (June 13) teaching schoolkids to build smartphone apps in a Guinness World Record bid.
To promote its new ‘Hidden Valley For Everything’ dressing, Clorox partnered with BuzzFeed to expand on its nickname “The New Ketchup,” in a fun, engaging way. This case study looks at how the FMCG firm enjoyed a 400% brand lift in social sharing via native content marketing.
Fashion brand Edun wanted to showcase ‘Made in Africa Philosophy’, so it partnered with VICE to create a documentary in the Congo to exploring the gorilla’s fight for survival as a species. This corporate social responsibility case study looks at how the Bono-owned brand created a fresh identity around ethical trading, boosting sales 800% in … [Read more…]
While Chelsea Football Club finished the season as 2014/15 English Premier League champions, new research reveals its website trails rivals when it comes to visibility in Google UK searches, according to new research.
Foursquare users can now tap an in-application button to order up an Uber ride, through a partnership with a deep-linking tech company called Button.
FACT-Finder’s Kevin Sparks reveals seven ways retailers can mobile-optimise their websites to boost high-street visits and sales.
UK advertisers are increasingly planning their video strategies holistically, with 84% of all UK campaigns in Q1 2015 conducted across more than one device, according to new research.
People have adapted to the 24/7, immersive media environment by developing editorial controls and filters, with 56 per cent of people saying they don’t feel bombarded by content or messaging, according to a new survey.