This is test content description really just to see what happens
Relevant reader comments can act as as useful content for publishers and brand alike. Marie Dollé, Head of Content and Digital Strategy at Kantar Media, looks at the pros and cons of the alternatives such as encouraging users to post on social media platforms and the rise of a new type of contributor, the ‘reactfluencer’: … [Read more…]
Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research.
Half of the world’s estimated online population now check in to the social networking giant Facebook at least once a month.
Children from the UK could soon be able to delete any embarrassing online content that could affect future employment or relationships, following the launch of a new campaign.
Online reviews are becoming an ever-more influential factor in the customer decision making process, but many people don’t even look at the review content or the review source, according to new research.
LinkedIn has cut emails sent to users by 40 percent as the business focussed social network looks to improve the relevance of its communications.
UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research.
Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover.
Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. Based on his own research, Volker Weiwer, CEO at Teradata, offers a guide to getting more from personalised marketing.
Retailers are failing to obtain potential insight from customer data, due to that fact that as little as one in three retailers have an information manage, according to new research.