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Digital start-ups are being urged to sign up to the latest Collider accelerator programme, an initiative backed by brands including Unilver hunting for the next big things in marketing technology.
The Sun has published its first website traffic figures for two years, indicating that it is the least visited UK national newspaper website- suggesting its paywall has resulted in a big drop off of users for the UK’s best selling print newspaper.
Social networks are first in class for email marketing, followed by religious organisations and political parties, according to new research.
The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months.
The IAB has begun a new initiative to tackle what it has defines as the five biggest issues in digital at the moment, including brand safety, viewability, fraud, (ad verification issues) and ad blocking and privacy.
Less than a week after launching its competitor for Periscope, ‘Live’, Facebook have announced they will be opening up the service to more than just celebrities. This appears to be a bit of a u-turn on the social giants part. The company has now intimated Mentions (The app where ‘Live’ resides) will be rolled out to … [Read more…]
After the success of native video ads as reported in Facebooks latest quarterly accounts, these will now be available on the Audience Network, allowing publishers to monetise their content and provide broader exposure for advertisers. The ads were star performers in latest figures with mobile versions accounting for 76% of all advertising revenues The video … [Read more…]
Retail is undergoing the most fundamental change since the dawn of ecommerce 15 years ago – a revolution in digital content that has gone largely un-noticed but has far-reaching implications, writes James Brooke, CEO at Amplience.
Heritage fashion brand French Connection is partnering exclusively with global performance marketing network Affiliate Window.
Facebook has been forced to defend its video practices after a YouTube star accused it of downloading his copyrighted material to use on the social network… and cutting him out of any ad revenue earned.