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As technology evolves at lightning speed, people are becoming more demanding of their retail experience. Sean Rusinko, Global Director of Retail at Sitecore looks at how retailers can meet their most common demands?
In-house content creation is set to grow, satisfying the intent to produce even more marketing content, according to new research.
Tesco claimed the top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C.
Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.
Youth media brand UNILAD has appointed Hotwire to promote its #BloodWithoutBias campaign aimed at raising awareness of the discriminatory policy in the UK’s blood donation system.
The market for extended reality devices shows the typical signs of early volatility, but the long-term outlook for the technology remains positive, with lower prices and 5G connectivity will stimulate demand, according to new research.
Cloud-based digital marketing platform Mapp has partnered with Datasine to bring AI and psychology-based personalisation to clients.
When searching for things online, consumers always have a result in mind, but their search terms may be vague. This is creating a problem for brands, as their websites and results have been created with specific questions in mind, but this now no longer captures the intent behind the searches that consumers make. Luckily, there … [Read more…]
An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.