Burberry first brand to sign up to Apple Music sponsorship
UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify.
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Rise of streaming sticks: Amazon Fire stick, Chromecast and Roku sales soar
Amazon’s Fire TV stick is leading the pack of newly popular streaming TV devices, as more people look for simple and convenient ways of accessing smart TV features, according to new data.
Mobile app use overtakes TV viewing in US
Americans are spending 198 minutes per day using mobile apps this year, compared with 168 minutes watching television, according to new research.
Right to reply: Apple’s explosion of omni-channel media
In light of last week’s Apple news revealing the new iPad Pro, the upgraded Apple Watch, and the new app store for the Apple TV, please see below for comments from Kevin Lindsay, Head of Product Marketing, Adobe Target about the impact these new products and features will have on the digital marketing landscape.
What advertisers need to know about iOS 9
If you’re an advertiser, Apple is about to make your job more difficult. The latest IOS 9 for iPhones and iPads allows mobile ad blocking and introduces a Flipboard-style news aggregator that favours iAds over rivals. We look at the implications as Apple changes the rules of the mobile ad game…
Facebook launches Rugby World Cup guide
With the start of The Rugby World Cup just days away, Facebook has posted a World Cup guide, as the social network continues to postion itself as a news and content destination.
Facebook partners Indian ad tech firm Tookitaki
Facebook has chosen an Indian startup Tookitaki as it first Facebook Marketing Partner from the country, as a part of its Facebook Marketing Partners Program.
Top tips: Why ad testing is critical to the brand experience
Amanda Phillips, Millward Brown’s Head of UK Marketing, looks at how ad testing can be used in conjunction with brand tracking to make marketers more nimble.
Kellogg’s turns cereal boxes into virtual reality players
Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones.
Right to reply: Apple ad block will harm original content creators
This week, Apple lifted the ban on ad blockers on Safari on the new iPhone. Mike Weston, CEO of data science consultancy Profusion, argues why this move threatens marketers, content producers and publishers.