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Right to reply: Taking risk management seriously

December 2, 2015

Richard Eddolls, Head of Platforms, Corestream, looks at the implications of last year’s updates to the Financial Reporting Council’s Corporate Governance Code, with regard to board-level responsibilities for risk management.

Regulation content, technology, UK

John Lewis named top mobile retail site in the UK

December 2, 2015

John Lewis offers the best UK consumer mobile shopping experience, closely followed by Argos and Expedia, according to new research.

E-commerce Amazon, Android, Apple, apps, content

Top 25 virals of 2015: Pranks and cute animals dominate as Facebook rivals YouTube

November 30, 2015

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To … [Read more…]

Ads, Content, Social, Video, Viral advertising, Android, brands, Christmas, content

Children’s electronic toy maker Vtech hacked

November 30, 2015

Chinese electronic toymaker V-Tech has seen its app stroe hacked, exposing email addresses and passwords of 5 million parents and 200,000 children, but no credit card information has been stolen.

Regulation apps, content, email, games, security

Right to reply: Facebook’s free India internet only solves half the problem

November 26, 2015

The news this week that Facebook has now extended its Internet.org service to India has generated some negative press. Marco Veremis, CEO of Upstream, looks at the business case for why it is not necessarily the best solution to improving internet access in emerging markets.

Social apps, brands, content, Facebook, India

BBC Three to go online-only

November 26, 2015

BBC Three will go online-only in February next year, with the broadcaster accepting that long-term future of broadcasting “seems likely to be online”.

Content, Video BBC, content, UK, video

Europe’s online ad industry ‘accounts for 1.4m jobs’

November 26, 2015

Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA).

Ads, News advertising, analytics, content, Entertainment, Europe

Star Wars goes VR: Disney joins forces with Google Cardboard

November 24, 2015

Disney has teamed up with Google to launch a new virtual reality experience on Google Cardboard, ahead of the premiere of ‘Star Wars Episode VII: The Force Awakens ‘in Cinemas next month.

Mobile, News Android, apps, content, Google, marketing

Right to reply: Instant Articles- A Trojan Horse for Publishers

November 24, 2015

By publishing content directly to Facebook publishers are essentially turning over ownership of their audience to the social network, argues Tom Herman, CEO of DashBid.

Content, Social advertising, content, Facebook, media

Yahoo Mail shuts out customers with ad block enabled

November 23, 2015

In a controversial move, Yahoo is preventing some people from accessing their email if they are using ad-blocking software in their browser.

Ads, Regulation advertising, Apple, apps, content, email
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