Apple gives up on ad business: Hands over iAds to publishers- report
Apple is reportedly giving up control of its ad business, no longer taking a 30% commision on all sales on its iAds platform.
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Laundry fail: Buzzfeed breaks native ad rules with Dylon
Buzzfeed and Dylon have had been censured by the Advertising Standards Authority over a recent advertorial that was insufficiently flagged as paid-for content.
Top tips: What user experience trends do businesses need to embrace in 2016?
Rebekah Cooper, head of experience at Radical Company, looks at the top five trends that will shape the business/technology arena in the coming years.
Landmark ruling lets bosses read workers’ private emails
Employers can read workers’ private messages sent via chat software and webmail accounts during working hours, European judges have ruled.
Formula E teams up with Gigya to drive fan engagement
Formula E, the world’s first fully-electric racing series, has chosen Gigya, the leader in customer identity management, to power user authentication, login and customer data management on its websites and mobile applications.
Out of date: Content traffic ‘drops by 98% after one month’
Online articles enjoy a very short period of high traffic, followed by a sharp decline, according to new research.
MediaCom partners Realeyes for ‘emotion metrics’
MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients.
Right to reply: What can marketers learn from CES 2016?
For marketers, the annual Consumer Electronics Show (CES) provides a glimpse of new technologies that will impact how we talk to our audiences. This year emotive robots, gesture-based interfaces, virtual reality, holographic computing and once again wearables are being touted as the technologies for our industry to watch. Andreas Pouros, COO and co-founder at Greenlight, … [Read more…]
Most popular UK YouTube ads of 2015 revealed
The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google.
Right to reply: Why Twitter should be kept short and sweet
Rumours abound that Twitter will be introducing a new 10,000 character option sometime at the end of this quarter, a move that will effectively change Twitter’s most fundamental feature. Nadia Barmada, Content Director, Found, argues why brevity is Twitter’s strongest selling point.