New Scientist showcases future tech in first live event
Magazine New Scientist is launching a four-day festival exploring how science, technology and engineering drive the economy, culture and improve lives.
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Three installs mobile ad blocker at network level
In a shock move, Three has become the first mobile operator to block ads at a network level.
Out of fashion? Low Christmas sales signal crisis for luxury clothing brands
With the London Fashion week kicking off today, low Christmas sales mark a crisis in the industry, according to new research.
Ad blocking trends: Global publishers find solutions by engaging readers directly
As ad blocking becomes a growing threat to the digital marketing industry. A survey reveals how publishers are tackling the problem- revealing divided opinions over the practice.
Top mobile video tips: The route to improved brand engagement
With mobile video coming firmly to marketers’ attention as the format gains saliency, many will be considering both how (and why) they should exploit the technology to convey advertisements and brand messaging to audiences on their handheld device. Will Proops, Global Head of Revenue at Axonix looks at how mobile video can provide brands with … [Read more…]
Search tips: What you need to know about Google’s 2016 algorithm updates
Google’s recent core search algorithm update has meant big changes in how websites are positioned in search results. Michael Hawtin, Head of SEO at Harvest Digital looks at the impact of the search giant’s focus on fresher web content.
Gordon Bennett! Swear words in email subject lines increases open rates by 28.6%
Brits are almost 30% more likely to open an email if the subject line includes ‘old fashioned’ swear words, according to new research.
Liverpool FC launches new social app ‘LFC Xtra’
Liverpool FC and social media platform, Vixlet have launched a new social app and web portal for fans.
Nearly 50% of small firms ‘do business without a website’
Nearly half of small businesses in the US operate without a website, with many not considering a mobile-friendly website to be a priority, according to a new survey.
Search case study: How Frooition cut marketing costs 65% via smart SEM
Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.