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Explorative Brits make unexpected travel choices this summer

June 1, 2016

Britain’s silver surfers are becoming hooked on sharing economy services, with searches increasing by over 170 per cent year-on-year, nearly double the growth of those aged 25-34, according to new research.

Search content, Search, smartphones, Travel, UK

The internet in print: Free London mag Swipe curates “best of the web”

May 31, 2016

Swipe is joining Time Out, NME, and Shortlist as the latest free magazine to hit London’s streets. But this one has a twist: it’s the internet, in print.

Content BBC, brands, content, media, music

Video viral of the week: Mastercard UEFA ad gets 10m views

May 31, 2016

Mastercard has used its official 2016 UEFA Champions League sponsor status to launch a Priceless Surprise video featuring Juventus player Gianluigi Buffon and “his most devoted fan”. See why it’s our video viral of the week below…

Video, Viral agencies, content, Europe, media, video

Top tips: How to repurpose your content

May 27, 2016

With marketers having to deal with more media platforms than ever, collating content is becoming an important skill. Laura Varley at Vertical-Leap provides advice on repurposing content.

Content analytics, content, Google, images, infographic

UEFA champions league final comes to YouTube and Snapchat

May 27, 2016

BT Sport is making the 2016 UEFA Champions League final the “most social sports broadcast ever” by live-streaming the match on YouTube and as a Snapchat Live story.

Ads, Social content, Facebook, global, images, media

Japanese chat app Line takes on Snapchat Lenses with ‘Egg’

May 27, 2016

Japan-based messaging app Line has launched its own selfie filter app, imitating a popular feature on Snapchat.

Mobile, Search apps, content, Facebook, Japan, media

Google revamps AdWords to separate mobile and desktop bids

May 26, 2016

Google has revamped its AdWords platform, letting advertisers set separate bid adjustments for mobile, desktop and tablet.

Ads, Mobile, Search apps, content, Google, local, Maps

First sign of saturation in US video streaming market

May 26, 2016

The US market for video streaming is slowing for the first time, signaling saturation, according to new research.

Video advertising, Amazon, analytics, broadband, content

More to Tweet: Twitter drops media and @name replies from 140-character limit

May 25, 2016

Twitter has relaxed the rules for what counts against its iconic 140-character limit in Tweets, dropping pictures and video along with @name replies.

Social content, media, Twitter, video

GoPro and Red Bull team up for global partnership

May 25, 2016

Red Bull is partnering Go Pro in a deal that will see the energy drink brand use the POV camera at more than 1,800 Red Bull events in the next few years.

Ads, Content, Mobile, Social content, global, images, media, technology
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