Britain’s silver surfers are becoming hooked on sharing economy services, with searches increasing by over 170 per cent year-on-year, nearly double the growth of those aged 25-34, according to new research.
Swipe is joining Time Out, NME, and Shortlist as the latest free magazine to hit London’s streets. But this one has a twist: it’s the internet, in print.
Mastercard has used its official 2016 UEFA Champions League sponsor status to launch a Priceless Surprise video featuring Juventus player Gianluigi Buffon and “his most devoted fan”. See why it’s our video viral of the week below…
With marketers having to deal with more media platforms than ever, collating content is becoming an important skill. Laura Varley at Vertical-Leap provides advice on repurposing content.
BT Sport is making the 2016 UEFA Champions League final the “most social sports broadcast ever” by live-streaming the match on YouTube and as a Snapchat Live story.
Red Bull is partnering Go Pro in a deal that will see the energy drink brand use the POV camera at more than 1,800 Red Bull events in the next few years.
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