Snapchat finally opens up to third-party ads
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising.
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‘Sharing economy’ triples amongst British consumers
There has been a dramatic shift in Brits turning to their peers to access goods and services via sharing economy, increasing three times in 2016 compared to 2015, according to new research.
Sponsored content giant Outbrain gets new European boss
Content recommendation firm Outbrain has promoted Stephanie Himoff to Managing Director Northern Europe.
Man size no longer fits all: Generation Z shuns gender ‘stereotypes’
Men’s gender perceptions are changing, and a fresh advertising approach is essential for brands looking to target 16-21-year-old men, according to new research.
Smartology debuts German contextual ad tech: Reuters and W&V sign up
Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatch and SmartMobile.
Internet ad spend ‘will overtake TV next year’ in US- report
Internet ad spend will overtake broadcast advertising in the US next year, according to a new report from Price Waterhouse Coopers.
Snapchat merges Discover and Live Stories to give publishers a boost
Snapchat has redesigned its ‘Discover’ section, merging it with ‘LIve Stories’ to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online.
Euro 2016 website review: Learning from FIFA’s mistakes (but some mobile misteps)
Football fans on the move could be set for frustration, waiting three times longer for UEFA mobile site compared to desktop, according to a ‘fitness test’ review from a digital performance firm.
‘Dark social’ channels dominate UK mobile sharing activity
The vast majority (80%) of ‘shared’ content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps, according to new research.
Snapchat overtakes Twitter for daily users
Snapchat has now overtaken Twitter for daily users, a good indicator of its explosive growth, accoridng to a news report.