Facebook puts friends ahead of publishers in news feed
Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers.
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Sky shakes up TV market: Now TV ‘smartbox’ and £9.99 triple play package
Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband.
Tackling mobile ad blocking: Consumer control and “common sense” are key
Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.
‘Content-only’ platform for programmatic ads goes live
Avid Media, the content marketing and native distribution company, has unveiled what it claims is the first demand-side platform focused purely on content.
Cannes Lions 2016 review: Marketers and the Gen Z conundrum
As Cannes Lions 2016 comes to a close for another year, it was the year of the upstarts, as the likes of Snapchat, BuzzFeed, Vice and The Lad Bible dominated conversations. We look at how these four upcoming digital stars fared at this year’s festival…
EU secures more protection for citizens in US data sharing pact
The US has finally agreed to the terms behind a data sharing pact with EU countries, which aims to protect citizens following governmet spying revalations.
China clamps down on undisclosed search ads
The Chinese government is to enforce stricter controls on the way search engines display ads in the country, in a bid to better distinguish between natural and paid-for content.
Snapchat wins older users as it tops App Store for first time
Snapchat is growing up, as the chat app now tops the the iOS downloads chart for the first time, according to new data.
Firms warned to ‘keep social media campaigns honest’
Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage. That is according to CIM (The Chartered Institute of Marketing), which has this week released new research into the prevalence of questionable marketing on social media sites.
Google helps brands think like YouTube stars with ‘certification programme’
YouTube has launched an online educational tool for agencies to help them learn the tricks of YouTube’s biggest stars in order to create better branded content for the video platform.