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Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise? Rebecca Crowe, Marketing Assistant at FM Outsource, takes a look at five of the best recent Twitter campaigns to help provide inspiration.
Nestle has opened a digital lab inside SalesForce’s New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way.
Facebook is taking measures to supress so-called ‘clcikbait’ articles on peoples newsfeeds (stories with intuiging headlines but little newsworthy content), instead favouring “authentic stories”.
Twitter has launched ‘conversational ads’, a new format that helps brands encourage users into spreading their message with the promise on bonus content or offers.
Just 15% of Brits will watch the Olympics via streaming services, whereas half are likely to use Red Button services, and 63% plan to watch the Games live on the BBC, according to new research.
Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016.
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study.
Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research.
Content is playing an ever-more important role in enhancing the overall customer experience. This White Paper details five key steps for developing and implementing an effective content strategy.
Ad blocking means that brands are having to find more creative ways to reach people. The result is a rise in branded content, with brands collaborating with content creators to produce videos, films or stories that resonate with their audiences. What makes this content succeed? Do brands need to relinquish control for branded content to … [Read more…]