Facebook ‘Lifestage’ school app sparks privacy fears
Facebook has launched a new social media app aimed at school teenagers, but the move has sparked privacy concerns as all posts are public.
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The end of testing? Unilever shakes-up market research in real-time world
The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever.
Missing the mark: 2 in 3 dissatisfied by amount and irrelevance of brand communications
Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research.
Massive rise in TV streamers sharing accounts
Account sharing of popular TV streaming services such as Netflix and NOW TV has increased by 57% in 12 months – meaning that 41% now share their subscription with friends and family, according to new research.
EU plans stricter privacy rules for chat apps
The EU is clamping down on chat apps such as WhatsApp and Facebook messenger, publishing draft law to ensure that online messaging services have privacy rules like those for texts and calls.
Ad blocking slow down? Filtering levels out at 21% in UK
Ad blocking levels have not risen in the first half of 2016, staying level at around 21%, according to new data.
Top tips for making viral videos [INFOGRAPIC]
Viral marketing appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. This new infographic from One Productions offers viral marketing tips to stand out in an increasingly crowded market…
Samsung “most trustworthy Olympics sponsor brand”- survey
Samsung is the most trusted Olympic sponsor brands among UK consumers, while McDonalds is the least trusted, according to new research.
Mail Online partners People’s Daily of China
In a surprising move, publisher People’s Daily of China has struck a content-sharing deal with the UK’s Mail Online.
A giant leap for Pokémon Goers? Email and AR, unlikely but perfect partners
Pokemon Go! is huge- but how can brands get involved in the catch ‘em all craze? Josie Scotchmer, Marketing Manager at Mailjet looks at how the games’ predecessor Ingress has started using emails- and how this may be a valuable tool for brands as sponsored Pokestops roll out in the near future.