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Top tips: What makes a successful Halloween marketing campaign?

October 4, 2016

Halloween may not be the most important time of year in terms of sales but according to Pepper.com, a global network of social commerce platforms that includes HotUKDeals in the UK, it’s a good opportunity to be creative with your marketing and engage with customers prior to the important sales season of Black Friday and … [Read more…]

Ads, Mobile, Social Christmas, content, global, marketing, Microsoft

Amazon bans “incentivised reviews”

October 4, 2016

Amazon is banning the practice of companies offering free products to customers in exchange for a review.

E-commerce, Social advertising, Amazon, content

Europeans spend more time than ever reading emails (but only open 10%)

October 4, 2016

Europeans are spending over a third of their waking day on email, but that email marketing campaigns are failing to engage them as well as they once were, according to new research.

Ads, Mobile apps, brands, content, digital marketing, email

Ecommerce tips: With the rise of incentivised reviews, authenticity matters more than ever

October 3, 2016

Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice, discusses why with the rise of incentivised reviews, authenticity matters more than ever when it comes to reviews.

E-commerce, Social Amazon, brands, content, ecommerce, marketing

Unilever plans in-house branded content division

October 3, 2016

Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation as brands become publishers.

Ads, Content, Video, Viral advertising, brands, content, digital marketing, Entertainment

Lovie Awards winners announced: Annie Lennox named ‘Person of the Year’

September 30, 2016

The winners of sixth annual Lovie Awards Was announced this week, with the best of the European internet honoured.

Ads, Mobile, News advertising, Android, apps, content, email

‘Adblockalypse Now’: how disruption in the publishing industry will create a better experience for consumers

September 30, 2016

The rise of ad block is fuelling lots of experimentation in marketing. Aly Nurmohamed, VP, Global Publisher Strategy at Criteo looks at how blockers are pushing the industry forward.

Mobile advertising, Apple, apps, brands, content

Over 55s are prepared to spend £5k on a holiday – even out of season

September 30, 2016

Consumers aged 55 and above are now prepared to part with £5k for off peak travel abroad, but travel brands are failing to serve tailored ads on relevant channels to capture this audience.

E-commerce, Mobile brands, content, email, Facebook, marketing

Ad placement, not ad size “key for increased viewability”

September 29, 2016

Ad placement, not ad size, is key for increased accord to a new study looking into viewability trends for programmatic and direct advertising across multiple platforms.

Ads advertising, content, global, media, UK

Branded content “twice as memorable as display ads” [INFOGRAPHIC]

September 28, 2016

Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.

Ads, Content, Video, Viral advertising, brands, content, infographic
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