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Mobile technology has reached a point where digital marketers can now integrate high quality production values into mobile ad video content. Mark Rosner, CRO at AppLovin, looks at how brands and agencies can get the most out of mobile video.
Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash.
Nearly half of consumers have a ‘ghost’ email account that is active but no longer used, according to new research.
Following the “Singles Day” spending bonanza last Friday, Chinese retailers are outperforming the global competition, according to new research.
With Facebook and Twitter now offering branded chatbots, how can brands get the most out of AI-powered customer service? Matt Wright, Search Engine Optimisation (SEO) freelancer and Venturebeat contributor, looks at the 8 basic conversations your bot should be well-versed in before meeting your consumers.
In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.
YouTube is launching a new 4K platform which offers richer colors and deeper blacks, and now YouTube supports the technology.
With falling print ad revenues becoming more common, the rise of digital and native advertising formats has never been more important to publishers. Aly Nurmohamed, VP, Global Publisher Strategy at Criteo looks at why native advertising can provide content that is relevant, valuable and engaging for customers.
Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.
On the eve of John Lewis’ Xmas ad launch, a new study reveals 4 key “hotspots” of Christmas-related content sharing online and how marketers can tap into it to fuel sales.