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UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.
Price comparison site comparethemarket.com has collaborated with Disney’s Frozen to reveal two new meerkat toys.
Seasonal TV specials are set to power dual screening over the Christmas period, with both traditional broadcasters and streaming-only sites exerting a huge impact on shopper behaviour, according to new data released today by eBay Advertising.
As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying.
Google’s use of machine learning and artificial intelligence to better understand people’s search intentions and surface the most relevant results is paying off according to new research.
Shazam has teamed up with Snapchat to integrate the music and video recognition app within the social network.
Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean for brands, especially in terms of cognitive computing and A.I.
Does the need to meet quarterly targets mean strategy takes a back seat to expediency? Rupert Harrison, Planning Director at Zeta Global argues that marketers need to acknowledge that not every situation can turn into immediate revenue – and knowing when to message commercially, and when not to, is a careful balancing act.
IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.
For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.