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Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.
With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016.
Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.
Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media and TV work together.
Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform.
Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a “broken” ad-based revenue system.
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.
Fukoku Life Insurance Mutual Company has cut 34 jobs, instead using IBM’s artificial intelligence bot Watson to take over assessing medical insurance claims over the phone.
Social media agency Emoderation has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand.
To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology.