Google removed 1.7bn ‘bad as’ in 2016 (including fake news)
Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.
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Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.
Google search results: Pinterest and Facebook “biggest gainers” while online publishers slump
Content from social media sites such a Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during 2016, while online publications saw a major decline, according to new research.
76% of marketers say ad-blocking will be good for the industry
Ad blocking is seen as a potentially good thing for the ad industry by marketers, although 38% said it could lead to a decline in online marketing, according to the results of a new survey.
New maths app does the homework (and explains answers)
A new app, called Socratic, has gone live, offering to solve student’s homework by from a simple camera snap.
Global ad tech mergers and acquisitions up $9.6bn last year
The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research.
Top 10 Facebook 360 videos: BMW leads the way
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.
Guest comment: Digital platforms that businesses cannot ignore
Lucjan Zaborowski, Head of Digital for 1E, looks at the strategies and platforms that businesses should consider when planning their 2017 marketing budgets.
Guest comment: How Google’s AMP is making noise in the digital world
Google Accelerated Mobile Pages (AMP) is a game changer for digital marketing in 2017, writes Aimee Sanderson, Digital Content Strategist at Bespoke.
Johnsonville debuts ‘Sausage Dome’ social media contest for ‘Game Day’
Food maker Johnsonville is launching a new content marketing campaign dubbed ‘The Sausage Dome’; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.