Is Snapchat’s audience a liability?
Snapchat only has a third of the monthly unique users as Instagram but it skews decisively younger, according to new research.
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Beyond Awareness: Video’s Growing Role in Ecommerce Engagement and Conversion
Build a superior on-site video experience and reap the rewards as an e-retailer. In the second of a three-part series, Mark Blair, VP of EMEA at Brightcove explains how the right type of video content can sustain shoppers’ interest, increase engagement and turn browsers into buyers.
Digital publishers “optimistic for the year ahead”
Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.
Aussie Hair partners visual marketing platform Olapic
Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.
Coalition for Better Ads: Digital giants and brand unite for ad standards
The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.
6 Pinterest hacks to grow your business [INFOGRAPHIC]
Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business.
Facebook tackles fake news with ‘fact check’ alerts
Facebook has launched a new feature designed to discourage users form sharing false or “disputed” news.
LinkedIn revamps Sales Navigator to help businesses boost contacts
LinkedIn has an updated version of its popular Sales Navigator tool: Sales Navigator Enterprise.
UK Tech Salary Guide 2017: How salaries compare across the industry
Do you want to know if you’re being paid enough in your tech role? Or are you considering a career in tech and want to know what you could be getting paid in the future? This new infographic from Agil8 offers a salary guide for job roles in the tech industry.
Adidas to shift TV budget to digital: “You don’t see any TV advertising anymore”
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.