Healthcare education giant Laerdal gets website revamp with Amaze
Laerdal Medical’s, the producer of the ‘Resusci Anne’, has got a new global website built in conjunction with agency Amaze.
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Viral marketing trends: Just 1% of social video goes viral
Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.
Coca-Cola pioneers personalised displays in-store with Google AI
Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.
New ‘discovery-driven commerce’ platform goes live in the UK
Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company.
Top marketing tips: Authenticity in a post-truth world
In an age when trust in the media is at an all-time low, authenticity has become the ultimate marketing buzzword. It is taken to mean brands that are true to their values, focused on their customers and responsible in their behaviour. Rebekah MacKay Miller, MD of international collaborative marketing agency, trnd, looks at how brands … [Read more…]
L’Oréal Paris gets 51% sales boost with new range on Snapchat
Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.
Facebook tackles “False News” with UK newspaper ads
Ahead of the UK General Election next month, Facebook is boosting its campaign to raise awareness about fake news, by publishing adverts in the UK press.
Most Brits “unaware that their ads are filtered online”
Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research.
Facebook shuts down VR movie studio (but 5% of staff working on VR)
Facebook’s award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.
Facebook nears 2 billion users as mobile accounts for 85% of ad revenue
Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter.