Case study: Sports brand boosts web revenues by 8% with AI
Online action sports retailer, FreestyleXtreme is using its artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.
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Brands… there’s a better way to get consumer attention than interrupting them
Phil Lloyd, Chief Customer Officer of Snatch discusses how brands are starting up a different kind of relationship with millennials where they take the lead.
Cannes Lions 2017: The year of the chatbot invasion
As ad creatives, celebrities and media types wandered around the Cannes Lions Festival this year, an AI helper was on hand to guide them. From Google’s machine learning to Omnicom’s creative chatbots, this was the year that robots took over Cannes.
Cannes Lions 2017: Unpacking the gender bias in advertising
Women are still being ignored in ads in favour of men, according to a new study released at Cannes.
Unilever’s Keith Weed tackles stereotypes and brand safety at Cannes
Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an “#unsterotype” initiative and warnings about how brands need to avoid association with extremist content online.
Top mobile tips: Seven ways to promote your app for free
With more apps around than ever, how do you stand out from the crowd with a limited budget? Ignasi Prat, CMO at Tappx provides seven recommendations for increasing your app download rates, helping you to stand out in a busy and competitive app marketplace.
Cannes Lions Cyber winner: Åland bank calculates carbon footprint of every credit card purchase
A new campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase has taken one of the top digital prizes as this year’s Cannes Lions Festival.
Half of marketers don’t go one week without having to contact IT
Almost half of marketers (49%) contact their organisation’s IT department at least once a week to carry out their marketing role effectively, according to new research.
China Day at Cannes: Tencent puts AI at heart of Chinese digital growth
Chinese internet giant Tencent hosted “China Day” at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert.
Twitter’s 140 second videos: One year on
Today (Wednesday 21st June) marks one year since Twitter announced that users will be able to post videos up to 140 seconds long as opposed to the previous 30 second limit. Please find comment from Benjamin Potter, co-founder and Creative Director at CLICKON on how this has impacted content marketing for brands.