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Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.
Amazon is to close its Lovefilm online DVD rental service, as the retail giant goes streaming-only to take on Netflix.
Revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year, with an average 4% increase in the number of orders, according to new research.
This week, Facebook launched its television platform ‘Facebook Watch’ to encourage its 2bn monthly active users to see the platform as a destination for watching longer videos. Steve Miller-Jones, Senior Director of Product Management at Limelight Networks, explains why the trend towards watching video online shows no signs of stopping – consumers have taken control … [Read more…]
The majority of consumers subscribed to a TV package that includes sport would likely cancel or switch their contract if their provider lost broadcasting rights, according to new research.
Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
Facebook is launching a new platform which will see the the social network pitted against the likes of Amazon and YouTube.
Media giant Walt Disney, owners of the Star wars and Marvel franchises, plans to start its own online streaming services in the US, ending its current deal with Netflix.
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that mobile display grew by 52.9%.