Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research.
Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research.
Ad technology firm The Rubicon Project has acquired Mobsmith, a mobile advertising platform for an undisclosed sum.
IKEA UK has begun a new email and social media campaign that utilises Pinterest to promote its new Indian-inspired ‘True Blue’ collection.
Google has increased its dominant position in the UK search market, accounting for more than 9 in 10 of all searches, according to the latest data.
The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among buyers of tablets in the US, according to new research.
Over 2 in 5 (42%) of people in the leading 5 European countries played a game on their mobile device during February, with the UK leading the way, according to new research.
LinkedIn has bought online presentation tool SlideShare for £74m as the business-based social network looks to improve engagement and features on its site.
Sales from in-app ads in the US and Europe will surpass sales generated from mobile web display ads, with overall mobile ad spend set to rise 85.4%, according to a new report.
Google has claimed that 170 million people have registered to use Google+, as it unveiled a redesign that mimicks the features of its larger rival.