‘Showrooming’ is the retail Christmas trend of 2012, with shoppers walking the high streets to browse real products while they shop for a cheaper deal online. Fadi Shuman at Pod1 looks at how to make the most of this growing trend.
Is anyone seeing your online ad? Traditional measurements of online advertising, such as CPM or clicks, give no measure on how many eyeballs have seen your ad. 1000 page impressions could translate into 1000 views – or none at all. And with no effective measurement models in place, there’s no way to know. So how … [Read more…]
US retail e-commerce spending for the first 26 days of the November-December 2012 holiday season, hitting $16.4 bn in online sales, marking a 16-percent increase versus the corresponding days last year.
Christmas could come early for retailers with an effective mobile strategy, according to this infographic from Say Media looking at mobile shopping trends.
New research from SAY Media highlights new levels of trust and dependency between consumers and their mobiles. Paps Shaikh, Commercial Director, SAY Media looks why context and environment are key factors to consider when planning any mobile strategy.
Smartphone penetration in the US has passed the 50% threshold for the first time, with apps and web browsing on the rise, according to new research.
Online retail spending in the US reached $41.9 billion for the quarter, up 15 percent versus year ago, according to new data.
In a controversial move, Microsoft is set to close down its free iconic instant messenger service Windows Live Messenger, replacing it with Skype, the video chat service it bought in May last year.
Major portals such as MSN and Yahoo are losing their stronghold on consumer attention with many turning to sites specific to their interest, according to new research.
More than half of UK advertisers (52%) think online video ads are more effective than TV, while mobile is set to have the largest increase in media spend this year, according to a new survey.