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Christmas

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

January 16, 2019

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

Ads, Content, News, Social, Video, Viral Christmas, Google, music, Samsung, Search

IPA Bellwether: UK marketing budgets flatline as Brexit bites

January 16, 2019

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

Ads, Content, Mobile, News, Search, Social, Video, Viral advertising, brands, Christmas, email, marketing

Boohoo bucks ASOS trend with strong Christmas revenues

January 15, 2019

Online fashion retailer Boohoo raised its revenue guidance after successfully navigating a tough Christmas for the high street, contrasting with rival ASOS, which was forced to issue a profit warning.

E-commerce Christmas, global, retail, UK

Slowdown in grocery growth at Christmas despite supermarket rise

January 9, 2019

Growth this Christmas slowed to almost half that of previous year, with shoppers spending less per visit on groceries in December, according to new data from Neilsen.

E-commerce, News Christmas, retail, UK

Personalisation pretence: time for retailers to dream a little smaller

January 7, 2019

In the world of ecommerce it’s perhaps a dangerous thing and quite unusual to call on retailers to rein in their dreams. Danny Deutz at Astound Commerce asks just how realistic is the goal of totally personalised, one-to-one marketing.

E-commerce Christmas, ecommerce, marketing, media, retail

Top 10 Christmas movies: Brits ditching DVDs for streaming festive faves

December 21, 2018

Streaming sites are disrupting the Christmas movie market for 2018 – 73% of people say that they’ll be ditching DVDs in favour of streaming sites to watch their Christmas movies this year, according to new research.

Content, E-commerce, Video Amazon, Christmas, marketing, UK

Macaulay Culkin goes Home Alone again in Google Assistant ad

December 21, 2018

Macaulay Culkin had reprised his role of Kevin McCallister in a homage to Christmas classic Home Alone to advertise Google Assistant.

Ads, Content, Video, Viral Christmas, Google, Twitter

Why festive advertising is as much a game of strategy as it is story

December 21, 2018

Is it time to set a ‘gold standard’ for digital Christmas campaigns, and what this might look like? Dominic Tillson, Head of Insight at Inskin Media could hone in on the creative opportunities that digital platforms offer advertisers during the festive season, and how these can match or even exceed the emotional experiences created by … [Read more…]

Ads, Content, Mobile, News, Search, Social, Video, Viral advertising, brands, Christmas, content, media

Wishing you a voice-enabled Christmas?

December 21, 2018
Voice tech trends: users move from awareness to purchase
Voice tech trends: users move from awareness to purchase

With Christmas just around the corner, voice assistants are set to be one of the hottest gifts on wish lists. However, a recent project from digital marketing agency, Cheil UK, proved that voice assistants – although fun – have a long way to go before they become a useful tool during the Christmas period.

Mobile, Search Amazon, brands, Christmas, digital marketing, Google

Publicis.Sapient unveils ‘Sending Machine’ to encourage food donations

December 21, 2018

Publicis.Sapient has developed the ‘Sending Machine’ – a digital vending machine that doesn’t dispense food to the purchaser, but instead sends it directly to those who need it most.

Mobile, News advertising, agencies, Christmas, images, local
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