‘Showrooming’ is the retail Christmas trend of 2012, with shoppers walking the high streets to browse real products while they shop for a cheaper deal online. Fadi Shuman at Pod1 looks at how to make the most of this growing trend.
As part of its partnership with Guardian Media Group’s online community platform n0tice.com, global marketing and technology agency LBi has created a crowdsourced guide to the UK’s local independent shopping scene for the Guardian’s website.
Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video.
Online Christmas shopping is become huge business for retailers and pure play online retailers alike. This infographic from Affiliate Window looks at the stats behind Black Friday and Mega/Cyber Monday.
New research from Oracle reports that 40% of shoppers would spend more if offered a better customer experience, rising to 81% of consumers in Western Europe and increasing even more in the UK to 90%. Adam Stewart, Director of Marketing at Rakuten’s Play.com, looks at why the online channel shouldn’t be treated as a ‘vending … [Read more…]
UK online retailers are letting down shoppers at the busiest time of the year – and risking losing vital sales – through distinctly average web and email customer service, according to a new study.
Cyber Monday set a new online retail record this week, as UK consumers made 112 million visits to retail websites on Monday 3rd December, a 32% rise on 2011.
Global ecommerce platform Rakuten and owners of Play.com explores the rise of online Christmas shopping in visual form.
The humble text message, which celebrated its 20th birthday on Sunday, is past its prime for the first time in history, as new figures show a declining trend of SMS (Short Message Service).
With December just around the corner, Adam Stewart, Marketing Director, Rakuten’s Play.com offers top tips for retailers looking to sell more online this Christmas.