Twitter ‘Offers’ lets shoppers pay with mobile vouchers
In the run up to Christmas, Twitter has launched a new mobile voucher scheme that lets advertisers create promotions that can be redeemed in stores.
Christmas
‘Manic Monday’ to replace Cyber Monday as shoppers ‘leave it later than ever’
Online retailers should brace themselves for the busiest December on record, as UK shoppers plan to leave their Christmas shopping later than ever, according to new research.
UK shoppers set to smash online records this Christmas
‘Manic Monday’ to outstrip Cyber Monday with 151 million visits to online retail sites and £676.5 million spend
Amazon brings click and collect to UK post offices
Amazon customers can now collect their parcels from Post Office branches after the online retail giant signed up to Royal Mail’s Local Collect service.
Case study: How Cardstore got 22m views with a surprise ending
To celebrate Mothers Day 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views.
UK Christmas spending kicks off with return to double digit growth
Online sales in the UK are back on track following a disappointing September, recording annual growth of 14% in October.
Top tips: The great Christmas gift hunt – how marketers can get in on the action
The Christmas shopping spree means big business for online retailers, but how can they stand out from the crowd? Giles Longhurst, General Manager, Consumer Insight – Experian Marketing Services, looks at how ecommerce companies are battling for online visibility on Christmas gift search rankings.
John Lewis ad: Facebook video views catching YouTube
The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos.
Top of the Christmas pops: John Lewis music Shazams down 35% on last year
John Lewis is widely regarded as the ‘King’ of the Christmas ad, known for using tracks (generally covers) from up-and-coming singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. But new research indicates that track requests on Shazam have fallen substantially this year.
Waitrose crowdsources digital choir for Christmas campaign
Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’, which launches this week.