Christmas Archives

Top ecommerce tips: Inspiring seasonal shoppers during the Christmas countdown

November 23, 2018

With the Christmas shopping season upon us, Adele Cooper, UK and Ireland Country Manager at Pinterest looks at how to inspire last minute shoppers.

Paco Rabanne targets Instagram shoppers with ‘immersive Christmas Market’

November 23, 2018

Paco Rabanne is launching a ‘fragrance-inspired’ Christmas Market, which will pop up in four locations across the nation over the Christmas period, designed to boost awareness and enourage Instragram photo opportunities.

Big brands vs. smaller retailers: merchants go head-to-head online this Black Friday across Europe

November 23, 2018

Small businesses are taking on the big brands this Black Friday, according to Ingenico Group, which has partnered with YouGov to study customer behaviours and identify opportunities for smaller retailers this year.

Using digital platforms to improve in-store experience is key to Black Friday success for “bricks and mortar” retailers

November 23, 2018

With Black Friday just around the corner, Adrian Whitehouse, Alliances Director EMEA & APAC at Elastic Path, looks at how using digital platforms to connect online and in-store experiences is key to Black Friday success for “brick and mortar” retailers.

Brits to spend 3 times more online than French and Germans online this Christmas

November 21, 2018

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign

November 20, 2018

Twitter UK has launched a Christmas TV ad featuring a man called John Lewis, who gets an avalanche of tweets each year mistaking his for the department store famous for its festive TV commercials.

Online purchase experience is worse at Christmas, say British shoppers

November 19, 2018

Despite nearly half of British shoppers now doing at least half of their Christmas shopping online, 44% say the online delivery is worse during the festive season, according to a new survey commissioned by parcelLab.

John Lewis changes tune with Elton John Christmas ad

November 15, 2018

This year’s highly anticipated John Lewis Christmas advert has finally been released, focusing on Elton John and the gift of music.

Local market expertise ‘forgotten in international marketing’

November 15, 2018

Marketers are failing to tailor campaigns based on local market audience insights, culture and behaviours, according to new research.

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

November 9, 2018

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.