China Archives

Apple makes shock sales warning as US-China trade war hits

January 3, 2019

Apple has warned investors that its revenue over the crucial festive season will be lower than expected, blaming the US-China trade war for disappointing iPhone sales.

WeChat games platform launched ‘Creativity Incentives Program’ to reward developers

December 13, 2018

Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a “Creativity-Certified” label, better revenue distribution plans, and initial user traffic.

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

December 4, 2018

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

Huawei Cloud debuts global blockchain service for businesses

December 3, 2018

Huawei Cloud officially launched its Blockchain Service (BCS) for global use on November 15, 2018, after launching it for commercial use in China on October 10th this year.

China, Norway and UK lead way for mobile pay

November 23, 2018

Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.

Top 10 European cities for AI development

November 16, 2018

Stockholm, London, Amsterdam and Berlin top the list for the top cities developing artificial intelligence technology, according to new research.

Ad spend set to surge in China, despite knowledge gap

November 13, 2018

China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research.

Singles’ Day sales growth slows amid US-China trade tensions

November 12, 2018

Chinese retail giant Alibaba has once broken its record for shopping sales event Singles Day, making a gargantuan 213 billion yuan (£24bn) in just 24 hours, but demand for big-ticket items fell due to China-US trade tensions.

Custom KPIs ‘used by nearly 9 in 10 marketers’

November 12, 2018

An overwhelming majority (86%) of UK brand marketers now use custom KPIs to link marketing activity with business objectives, compared with only a quarter (24%) of marketers still relying on click-through rates as their primary metric, according to new research.

Sri Lanka launches new tourism drive and online campaign

November 8, 2018

The Sri Lanka Tourism Promotion Bureau (SLTPB) announces a new brand identity, under the creative platform “So Sri Lanka”.