Facebook launches 360 video with Star Wars exclusive
Facebook is to post an exclusive 360-degree Star Wars clip, as the social network looks to ramp up its virtual reality content ahead of the commercial launch if its Oculus Rift device.
Brazil
UN: Most of world’s population ‘still offline’
Internet user growth is slowing and over half of the world’s 7 billion people are offline, the United Nations (UN) has warned in a report released this week.
Latin America has fastest-growing ad market in world
Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.
Global internet adspend ‘could overtake TV by 2018’
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report.
Axe tells ’personalised’ Romeo and Juliet story to Brazillians
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.
Chinese ecommerce trends: Shoppers looking overseas for web bargains
Online shoppers in China are increasingly looking to overseas sites to get their online shopping fix, according to new research.
Twitter debuts event targeting for brands
Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns.
BBC iPlayer ‘watched by more than 60 million people outside the UK for free’
Nearly 65 million people around the world are bypassing internet restrictions to watch the BBC’s shows online, according to new research.
Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock
Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…
Global ad spend trends: Mobile to account for half worldwide spend by 2016
Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research.