Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram.
Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals.
In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon’s abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse.
In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.
Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released today by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found.
Apple will be bringing refreshed privacy controls for its devices and iCloud services in May with its launch of iOS 11.3, ahead of the new European data privacy laws.
Does Google Analytics still cut it in today’s world? What should marketers be doing instead and how can they stay ahead of the ROI pressures? Matthew Robinson at ContentSquare looks at the importance of marketing growing up and taking note of new ways to measure and analyse ROI.
Facebook is seeing a 62% YoY increase in ad spend on their platform despite current turmoil, according to new data.
Almost half of brands (47%) lose sales revenue to counterfeit or pirated goods, with 1 in 3 reporting a loss of more than 10%, according to new research.
9 ways social media has rewritten the rules of protest – and rewritten the day job for communications teams. With the smallest voice able to take on the biggest brand, here’s a few key watch-outs for communications teams.