brands
Targeting by temperature: Brands to cash in on ‘slumber shopping’ this summer
Brands are set to benefit from a surge in ‘slumber shopping’ – or shopping when we should be sleeping – as the weather gets warmer this summer.
Travel People launches CMS for smalls firms with ad tech built-in
Lastminute’s media business arm Travel People has today its own Content Management System (CMS), ContentHUB.
Tencent Music strengthens ties with Chinese TV giant
Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.
Most UK marketers managing international campaigns (but only 11% have local teams)
Nearly nine in ten (89%) UK marketers are now managing international marketing campaigns, 55% across Europe and an additional 14% further afield, but only 11% of marketers have local marketing teams in overseas markets, according to new research.
England Fans in North West ‘plan to use social media most during World Cup’
England fans from the north-west are planning to spend a massive 1,840 hours – the most for any area in the country – communicating and posting photos via social media during the World Cup, according to new research.