brands Archives

French newspaper Le Figaro seals 3-Year deal with Taboola

July 9, 2018

Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.

Email trends: Consumers opening more emails (and still clicking)

July 9, 2018

Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates remaining at 1.9% year-on-year.

Harry Kane catching Ronaldo, Messi and Neymar for social media buzz

July 5, 2018

The goals scored by Harry Kane, England’s superstar striker, have so impressed fans on social media, that his share of voice now puts him at fourth place behind the mighty talents of Cristiano Ronaldo, Lionel Messi and Neymar, according to new analysis.

Human nature ‘drives customer loyalty in a digital world’

July 5, 2018

Organisations that create emotional connections with customers will increase customer retention and satisfaction, according to new research.

Retailers boost investment in machine learning and voice search to improve digital marketing

July 4, 2018

A significant number of retailers plan to invest in transformative technology including machine learning and voice search to enhance their digital marketing campaigns, according to new research.

lastminute’s Travel People in ad partnership with AccuWeather

July 4, 2018

lastminute.com group’s media business, Travel People, has announced a brand new digital advertising partnership with global weather platform, AccuWeather in France, Spain and Italy.

Marketing and sport: which industries benefit most from big events?

July 3, 2018

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

Guest comment: Bad app experiences are costing retailers millions

July 3, 2018

Mobile dominates retailers’ online traffic, but conversion figures are often appalling. The quality of the mobile app experience has to improve if customers are to move from browsing to purchasing insists Duncan Keene, UK Managing Director, ContentSquare.

Strong mobile ad growth in 27 markets across Europe

July 2, 2018

Belarus, Serbia and Russia where the fastest growing European countries for mobile ad spend during last year, with many countries growing fast, according to new research.

Diversity in the ad industry: Everyone is a leader

June 28, 2018

Farrah Qureshi, CEO, Global Diversity Practice talks about diversity and how the UK is leading the way to tackle the widespread prevalence of stereotypes that are often also perpetuated through advertising and content.