Many consumers this year took a more relaxed approach Valentine’s day this year , with many frugal shoppers deciding to have a night in with their loved one rather than a lavish night out, according to new data.
As Instagram rolls out its experiment of hidden like counts, how will this move to hide likes affect their future marketing plan? Yuval Ben-Itzhak, CEO at Socialbakers, looks at how brands and influencers can use these measures to measure and grow their community to the best of their ability without the traditional like counts.
Contextual advertising company, GumGum has successfully closed a $22 million funding round, with global marketing veteran and former CMO at Live Nation, Lisa Licht joining the company’s Board of Directors.
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
Fiverr is launching Logo Maker, a new service that uses AI to instantly match business buyers with automatically personalized logos, based on hand-crafted designs from vetted designers.
The current ‘cancel culture’ is increasingly affecting companies as well as individuals and, with scrutiny fiercer than ever on a business’s every decision, more than a third of Brits have turned away from a brand because of its behaviours, according to new research.
Telecoms giant Verizon has opened a new 5G Lab and production studio in London, becoming the company’s first 5G-enabled facility outside the US, to support its international business and media customers.
Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report.
TV inflation will reach 7.1% for TV and Digital Video inflation will increase to 6.7% during 2020, according to new research.
The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.