Companies are often too reliant on disjointed technologies supported by poorly orchestrated human translation and their customer experience is suffering.
UK marketers are underestimating customer brand loyalty as only 11% of marketers believe that GenZ consumers are loyal despite 58% of consumers them considering themselves loyal, according to new research.
With another potentially banner year for online retail just beginning, Jordan Pini, head of e-commerce EMEA at media agency UM, has identified the seven strategic trends for e-commerce that retail brands need to grasp in 2019.
Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to new research.
IAB UK, the trade body for the online advertising industry, has launched of the ‘Transparency FAQS’, a tool to help aid advertiser understanding of the value they derive from companies within the digital advertising value chain.
A group of high-profile celebrity influencers celebrities have agreed to more clearly state when they have been paid or received free gifts to promote products online.
Amazon is still in the top position as the world’s most valuable brand following 25% growth to US$187.9 billion, with Apple and Google placed second and third, according to a new report.
The recent in-housing trend is changing the face of digital advertising, as brands shift away from agency; instead bringing their digital advertising operations in-house.
Amazon has been named by consumers as their favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned, according to new research.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
