The Association of Online Publishers (AOP) unveils its first research study “The New Rules of Engagement”. The new research examines advertising engagement: the relationship between consumer engagement with website content and particularly their reaction to advertising on different website types: original content sites, portals and social networks.
Women’s lifestyle site iVillage is making its tenth anniversary with the launch of a redesigned site, featuring enhanced user profiles, a new celebrity blogger line up, and premium video on demand content through a deal signed with Web TV.
While 58 % of top online UK retailers are ‘mobile ready’, only 19 % of consumers plan to shop online this Christmas via their handsets, according to new research.
Sky has appointed search marketing and technology firm, Greenlight, to work on search engine optimisation (SEO) campaigns across its range of products and services.
This Christmas is set to be another big success for online retailers, with IMRG estimating that £6.4bn will be spent throughout December. In this article, six of the UK’s biggest online retailers make their predictions for the best-selling gifts during the festive season.
As Facebook launches its ‘social inbox’, marketing technology specialist, E-Village reminds email marketers that email marketing and social media both have a place in the marketing mix.
Online video site SeeSaw has launched a new ad tool Ad Selector, that lets users choose which video ad they want to watch prior to streaming programmes.
JiWire has purchased technology firm NearbyNow to boost its location-based mobile media tools.
Brits are a fickle bunch when it comes to booking travel, with 9 out of 10 consumers booking their holiday with a different provider each time.
The latest Hot shops list, compiled by the IMRG and Hitwwise, reveals the top 50 online retailers in the Uk in the run up to Chistmas. The big news is the dramatic rise of Ticketmaster UK which broke into the top 10 for the first time in Hot Shops history.