Barclay’s has partnered with Affiliate Window to launch an online store for its Barclaycard Freedom rewards scheme, giving its customers 1% back in reward money on every purchase through the store.
Brands are missing a trick by treating email and social media as separate marketing channels, according to new research.
European mobile ad marketplace Adfonic believes that 2011 will be a step change for mobile advertising, driven by the growth in smartphones and tablets along with exciting new mobile marketing opportunities for brands and agencies. Here, Paul Childs, Chief Operations Officer at Adfonic gives his Top 10 predictions for the New Year.
Consumers are a fickle bunch when it comes to banking online, with nearly a third (31%) of banking customers end up selecting a different brand to their preferred one when browsing online, according to new research.
Travel site Simonseeks has confirmed details of its £2 million national TV advertising spend following the appointment of a creative agency Space City Productions after a competitive pitch.
A digital campaign to raise awareness among doctors of Virgin Atlantic and drive sales of the airline’s fully flexible fares has proved a soaring success.
When it comes to transparent online marketing, just counting the clcikthroughs isn’t enough. Stuart Colman, Managing Director UK, AudienceScience explains why is how you interpret and integrate the consumer data that really counts…
Mobile music discovery tool Shazam has passed the major milestone of 100 million users.
The majority (74%) of consumers are always or sometimes actively looking for adverts related to entertainment brands and products online, from home cinema and audio equipment, to video games and gadgets, according to new research.
UK shoppers buy more products online and spend more money than internet users in any other European country, according to new research.