Top UK brands ‘don’t offer social media alternative on email unsubscribe’
UK brands are not offering customers the chance to communicate with their company through social media when they unsubscribe from email marketing, according to a enw report.
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Guest comment: Ghost and Post- The perils of duplication in lead generation
Online lead generation isn’t always what you expect- you could be helping to support your competitors. Robin Caller takes the tricky issue of ownership when it comes to leads, and chases the ghosts away…
Consumers embracing digital technology on the high street
Consumers are increasingly using digital devices on the high street to give store feedback, check stock levels and check that they are getting the best deals, according to new research.
Top 10 most searched-for UK banking websites
A new report from search marketing firm Greenlight reveals the sites, brands and providers that were most visible to banking -related consumer searches.
6 in 10 banking searches are for loans and mortgages
61% of the 2 million UK consumer searches conducted online for retail banking-related services in October 2010 were for loans and mortgages, according to the latest quarterly research from search marketing firm Greenlight.
Top tips: Six email marketing trends for 2011
What does 2011 hold for email? Ryan Deutsch, vice president of strategic services at StrongMail, gives his predictions.
Proxama buys Hypertag to boost Bluetooth and Wi-Fi marketing
Proxama, a developer of mobile payments and near field communications (NFC) technology, has acquired proximity marketing firm Hypertag for an undisclosed sum.
Adidas ‘virtual wall’ lets shoppers order online…while in-store
Sports brand Adidas has launched the ‘adiVERSE Virtual Footwear Wall’, letting in-store shoppers browse and order trainers online.
Retailers ‘more than double their following on social media sites’
The majority retailers are more than doubling their following on various social media platforms over the past six months, according to a new study.
Top tips: Data protection laws: You’d better behave… and sooner rather than later
Brands, consumers and marketers are currently all pondering how the widely publicised potential revision to EU Data Protection laws might impact them, but Malcolm Duckett, VP Operations at Speed-Trap, argues that an early industry-wide push for responsibility and transparency will put the digital marketing industry’s future into its own hands.